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PODCAST

Strategy & Tragedy: CEO Stories with Steph Melodia is the fresh business podcast for today’s entrepreneur.

Hosted by UK Top 20 Female Founder, Stephanie Melodia, Strategy & Tragedy spotlights the most interesting founder stories - featuring the good, the bad, and the ugly of building a business. With the purpose to inspire and educate entrepreneurs, guests also include subject matter experts such as top business strategists or investors to help arm founders with the knowledge to succeed in business.

Ideal brand collaborators include service providers, tech tools, or performance products that support growing British businesses and founder health.
 

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AUDIENCE

Reach a highly-engaged, entrepreneurial audience via a medium that drives better returns than other marketing channels.

The S&T audience is smart, entrepreneurial, focused on building their businesses and developing themselves along the way. Demographically gender-agnostic, aged 25-45. They are middle class urban dwellers, predominantly based in or around London.

They listen on their device, with phone in hand ready to look up product, review a brand online, or share on social media. They listen most on their commute or while exercising, and are looking for both entertainment and education. Most importantly, they are entrepreneurial - either thinking of launching their first business or growing their startup.

A Young man wearing headphones

BRAND SPONSORSHIPS

Highly-engaged, intentional listeners, with phone in hand

The podcast marketing landscape is a powerful and growing form of media, proving to be an attractive channel of choice for B2B and B2C marketers amidst the industry challenges today.

By partnering with Strategy & Tragedy, you can advertise your brand to a highly-engaged, niche audience in the startup ecosystem; combat rising ad costs from big tech, and align yourself with a trusted media outlet.

  • 10k combined social media followers across LinkedIn, Instagram, YouTube, TikTok

  • 64% of podcast listeners actively seek out podcasters and create time for their content - the most of any other tested media personality - making the time spent with podcasts highly engaging and intentional.

  • 87% of marketers see more than double their ROI for every dollar on podcast advertising.
     

"A truly insightful podcast!"

"Stephanie is a great host with a positive attitude and genuine experience to share. She brings out the best in her guests and talks through the real world challenges that face business owners. Strongly recommend for anyone interested in entrepreneurship."

James Hodgson, S&T fan

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