Wired to WIN with Jodie Jackson

Strategy & Tragedy: CEO Stories with Steph Melodia is the best business podcast for curious entrepreneurs featured in the UK's Top 20 charts for business shows.

Hosted by Stephanie Melodia, Strategy & Tragedy features candid interviews with entrepreneurs who have scaled - and failed - their businesses - sharing their lessons in entrepreneurship along the way. From Simon Squibb of 'What's Your Dream?' Internet fame to Lottie Whyte of Sunday Times Top 100 Fastest-Growing company, MyoMaster. From exited founders like Nick-Telson Sillett to subject matter experts like Alex Merry in the public speaking arena and Matt Lerner, the GOAT of Growth.

This is one of the best podcasts to listen to if you're looking for educational and inspirational content on Spotify, Apple, Google, Amazon, YouTube or watch the clips on Instagram, LinkedIn, TikTok, or YouTube Shorts

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In this week's episode, Stephanie Melodia interviews Jodie Jackson, a neuroencoding specialist who trains entrepreneurs to engineer their psychology for success so they can think better, feel better and achieve more, effortlessly. Discover more here: https://jodiejackson.com/masteryourmind

Watch on YouTube via the link below or keep reading for the transcript, where Steph and Jodie discuss:

• How media shapes our psychology - Jodie experienced a "media breakdown" in her twenties from consuming negative news daily, leading to anxiety and depression. When she shifted to seeking solution-focused stories, her mental health transformed completely - proving that changing what we consume changes who we become.
  

• Why you need to do a "media diet audit" - The most accessible first step is examining your existing phone and media habits rather than adding new routines. Guard your mind as carefully as you'd protect valuable property - you're already consuming content, so make it work for you instead of against you.
  

• The power of focusing on solutions, not just problems - Reading about progress and innovation isn't naive - humanity's story is fundamentally one of advancement. Solution-focused content provides a more complete picture of reality while naturally generating optimism and making you more resourceful.
  

• How to hack your brain's filtering system - Your reticular activating system (RAS) naturally notices what you tell it to look for - like how you suddenly see red things everywhere once you're told to notice them. Specific goals make opportunities appear "effortlessly."
  

• Limiting beliefs need emotional neutralisation, not elimination - The formula for action is "as I think, so I feel; as I feel, so I do; as I do, so I have." By reducing the emotional charge of limiting beliefs rather than fighting them, you stop being driven by them automatically.
  

• Your mind is programmable by design - Neural pathways work like dirt roads versus highways - repeated thoughts become automatic superhighways. You can intentionally rewire these patterns through clarity (defining results), releasing (neutralizing limitations), rewiring (mental rehearsal), and receiving (stepping into the new version).

SM: We're gonna be diving into the science of self-influence, how we can retrain our subconscious patterns, upgrade our emotional habits, and optimise our mental inputs so we can think clearly, feel stronger, and perform at our best consistently. Ultimately, we are getting wired to win.

Jodie, welcome to Strategy & Tragedy! I am so excited to dive into this whole topic, but let's start at the beginning because your journey began with discovering one unique insight that opened your eyes and became this catalyst for all of the work that you're doing now. So what was that moment for you?

JJ: It began sort in my early twenties. And, as many things do, start with a problem that you need to solve. And, it was when I was in my early twenties, I had what I now call a media breakdown. So I was an early adopter of one of these. This was before we had TikTok, before Instagram had taken off. And, and what that looked like for me was I was having extremely high levels of anxiety. I was having panic attacks, and I was quickly becoming depressed because of that. And, and what it was that triggered it was that I was watching the news every single day for about three years, and that was because of the the work that I was doing at the time at university.

It really damaged my psychology. And I did lot of people did at that time, well, at whenever they get to that point because I'm sure I'm not the only person that finds and who's depressing, even if you don't have that extreme reaction. So I did what a lot of people do, which is switch off. And what I found was that this didn't help me. Right?

It made me feel slightly less bad, slightly less often, but it did not make me feel significantly better. So I did something - and I did this before I understood the science behind why what I did was so powerful. This was the catalyst that changed everything: I started a website. It was called What a Good Week. And I was desperate, right? Because I was feeling all of these overwhelming feelings about the world, and I felt like the world was broken. And because of my experience, I felt like I was broken. And I just felt like I need a different story. I need to listen to something different. I need to feel something different. And so I started this website, and I found all sorts of news stories. I went on a hunt every week. I'm like, I'll look at the mud, like, the negativity, but I'm gonna find gold. And so I had a purpose when I was looking, and I was finding all of these stories, of people fixing the world, making it a better place. Huge innovation that was taking place that impacts all of us, but it was quietly improving our lives. Like, no one was really making noise about it because that's not what the news does, right? The news reports on everything that goes wrong instead of everything that goes on. And that was something I quickly realised is that two things.

Firstly, the news creates an incredibly distorted picture of reality, but amplifies it to be the whole thing, and that colours our experience, obviously, of life. And and when I actually changed what I was looking at, when I expanded my lens to see stories of solutions, it transformed my psychology. It moved me from someone who has experienced anxiety to someone who felt incredibly optimistic. Having a fear of other people, I developed this faith in other people because I was witnessing so much courage, compassion, and care being taken place daily. And, essentially, it just made me realise how powerful our media diet is because that one shift changed my life, and I became obsessed with understanding what that was.

I won't go into the sort of length of time, but it was about sort of ten years, I then went back to university. I wrote a book. I was working with some of the world's leading neuropsychologists, neuroscientists, behavioural scientists, peak performance specialists. And, essentially, if I could, like, compress that decade into a sentence, it is that when you change what you consume, you change who you become.

We're gonna kind of unpack a lot of that is in this session, but that was kind of my my big revelation of understanding just how powerful your media diet was just through my own experience. Then when I researched it, when I started learning more about how your mind rewires, I then became fascinated with this field of self influence and actually how you can recondition yourself because what the with this experiment with the media taught me is your mind is programmable. And we are all understanding that now as media influence is becoming more and more, discussed. Your mind is programmable - and what I'm so excited about and what I love is being being able to help people program it by design, by choice, being able to install what they want and deinstall what it is or uninstall what it is that they don't want that holds them back. And I find that process just fascinating.

SM: What are some practical, actionable, small steps that our listeners can start to take where this process doesn't feel?

JJ: Just like my story began, my first step is always mental nutrition. And what I mean by that is what are you feeding your mind? The reason why I love this and it's the lowest hanging fruit is because you're already there. So when you think about, like, you know, when we're gonna discuss some of the other things of what you can do, it might feel like another thing to do or another thing to think about at first. You train it to become automated, but at the start, it might feel like another thing to do. With your media habits, you can pick up your phone and look at your screen time or whatever it is. You're already there. So I'm not asking you to go to the gym. I'm asking you to watch what's on your plate. It's something you're already doing. So that for me is always the lowest hanging fruit.

Do a media diet audit. Your mind is your most valuable asset. We're filming this in London, right? If you had a property outside this studio, a million pound property in Central London, you would not leave the door open. Everyone closes their doors. You got buzzers on it. You got cameras, whatever it is, and you've got insurance if anything goes wrong. And yet with our minds, we're so loose. We're so open. We allow things in. And if people understood the power of their thoughts, they'd be so much more guarded.

SM: So I love how you say, okay, we're already there, as in we're already on our phones. We're already consuming media. I think part of the problem is is there are a lot of people that are just kinda passive myself included, right? Like, I'm definitely not saying, but, like, passively consuming this content without realizing it. So let's say, for example, going back to your realisation, which was stepping back and eliminating from something wasn't enough: there's a key lesson in that as well, which is whatever change you wanna make in your self improvement journey, you have to replace it. It's not enough you have to replace it with something else. It's not enough to just kinda step back. It doesn't help you. It's not effective.

So, what can we start to what are the replacements we can make with what typical social media habits we might already be doing?

JJ: Read about solutions. It's been the biggest help to my me and to my success. Do read stories of solutions because there is so much change happening right now. The easiest thing to do is to default to fear, but there is so much opportunity as well. And sometimes it doesn't feel like a choice. If someone just says, oh, feel happy or think positive or this, that, and the other. If you're feeding your mind a lot of fear, a lot of negativity, a lot of drama, a lot of chaos, and then you're trying to engineer yourself to be positive, to be optimistic, to be upbeat, it's like there's this conflict that's happening. The easy way, right, that's the hard way, is to have poor input and then try and clean up that on your own symptoms of that.

Just feed yourself stories of progress and innovation because I tell you now, right, this isn't naive. A lot of people when I started this journey was like, oh, you're putting your head in the sand. It's naive.

The story of humanity is one of progress.

It is not one of failure. If you look over the history, right, forget the front page news of whatever it says today. If you look at the history of humanity, it is one of progress. It's not to say that it doesn't just go up and up and up. Sure, we've had fluctuations. But, you know, if in doubt, zoom out. That's my first thing. It's just like, look at this. And then, and when you do that, you'll find it's just a natural side effect. You don't have to try so hard. You're actually become more aware of opportunities. You become more aware. And what you focus on expands. That's just like one of the laws of thought. What you focus on expands. Give yourself permission to generate optimism. There are so many psychological benefits of optimism, but but not least of all because it's true.

What we're manufacturing here is cynicism. And it's not not only is it unresourceful, it's very distorted and skewed. So give yourself a fighting chance to have an accurate picture of reality and include solutions because they won't be provided for you.

SM: In this day and age, we really need to hear this. We really need your bout of optimism. We really need this, like, refreshing perspective because, a, of course, there is all of this stuff going on in the world at the moment, but your point of kind of zooming back out and getting that perspective is really healthy. And I can, you know, hear the cynics sort of say, like, naive. You can put your head in the sand. Like, that makes total sense, but it comes down to the choice that we have as well, right? And, like, who is suffering in that process?

On the cynicism, something I wanted to ask you was, it makes us sound more intelligent and we are taken more seriously when we are more cynical and when we do speak more negatively. Like, this has been a psychological kind of phenomenon, and then you put a bit of culture on top of it as well. I feel like there's a British sort of cynicism that we kinda have to. What can you speak to that? What can you say to, like, if you're surrounded by other sort of cynical thinkers?

JJ: Oh, change of the room. Get out of the room. It's the room rewired. Everyone's heard that saying, you become the sum of your closest, I don't know, however many, people it is that you spend time around. But it really does. That's and it is whether you're in a physical room or whether you're in a digital room. I changed my digital diet, and it changed my psychology. Whether you're in a physical space or you're in a digital space, who you surround yourself with, the stories that you surround yourself with is going to affect, how you think about certain things or all of the futures you imagine, actually having faith in that vision and knowing it belongs to you. And if somebody else can't see it, that's their prescription. There's a story that I'm gonna share with you. So there's a guy, Roger Bannister. He's the first guy to run a mile in under a minute. So at the time when he was training to run this, and be able to break this four minute mile barrier, everybody said it was impossible. Right? He was in the wrong room. Everybody said it was impossible. Even, like, the leading physicians, physical doctors, experts, all those people said the human body just could not travel at that speed for that long.

And if they did, it would cause serious injury. But he didn't believe that. Right? He had a different belief, and that belief allowed him to train for years with focus and commitment. And then on 05/06/1954, he did it.

Right? He ran a mile in under four minutes. And and that with that, it created evidence that it was possible. Right? People considered it impossible, and now it was possible because he had that belief to be able to bring it to life.

And what I find amazing about that story isn't that he validated what it was that he had that inner certainty for. It was that it took just forty six days else to break that four minute mile barrier. And in the decades that have followed, more than a thousand runners have gone on to do the same. And it's not that any of the runners had enhanced physical qualities from the runners who had tried and failed before them. They had enhanced psychological qualities because they had proof of the possible. And this is something in psychology. It's known as the Roger Bannister effect. It's very late day in the lab when they came up with that. But it's essentially it means that when you expand your belief for what is possible, you also expand your capacity to achieve it.

And in terms of speaking to you know, I started this when I was, about 21, 22. I began really noticing the effects of media on my mental health. And when I sort of spoke about it and, you know, the news is too negative and, actually, it's really damaging to human psychology and actual societal health and all these other things, I was labeled naive. You know, I was young. I just didn't understand this was what other people would say.

Like, you just don't understand how the world works. You don't understand how the the news isn't there to make us feel better. The news is there to actually make us know better. Yeah. And so I I lead science.

Because I was like, I feel this so deeply in every fiber of my body because the thing is, you can't know about the significance of a solution without understanding the reach of a problem. So every time I was reading about solutions, people don't solve problems that don't exist. So if you're learning about a solution, you are also too learning about the context of where that sits. And it does give you a good perspective on some of the things that are happening in the world as well. It's not like you're just blinkering yourself.

It's for me, it's a more complete picture of storytelling. Because often the the problem isn't wet. Yeah. Yeah. And the solution isn't where the story starts.

Makes sense. It's It's just like living in Yeah. Butterflies and rainbows and just kind of glitching off to it. That's interesting. And so I leaned into the science, and I went and did a master's in positive psychology.

I didn't wanna do clinical psychology. I wasn't interested in understanding it's not that I wasn't interested, but it wasn't my primary focus in understanding, psychological dysfunction. I wanted to understand psychological health because what I had realized through my experience was, you know, these feelings of optimism of health in other people, all these kind of more elevated states of mind made me feel so much more empowered. And when I felt more empowered, I became so much more resourceful as a human being. Like, I wrote a book.

I was like, what? That would never if my school teachers would have seen me write a book, like, there's no way that that would have been predicted in my future, but there was so much of my potential that I tapped into from witnessing other people unleash theirs, from being in a better state of mind, from having more hope about the future, I was able to, like, just lean into it and press for harder because I was like, I can see this so clearly, and I'm so believing of it. Take action consistently towards it. And so to kind of overcome people's perspective of me, which was I I was naive, I just lent hard into the science. And I'm so glad I did because now I have such a robust understanding of it, but that's why I did my master's in positive psychology.

I wrote my book, You Are What You Read. I trained with neuropsychologists to become a neuroencoding specialist. Just with all of the other stretches in between, I was like, I wanna understand the science so that there's no mystery. What does Jodie Jackson's media diet look like today? My media diet very much supports the goals that I'm trying to achieve.

So, right now, they are focused on who I need to learn, who has the results that I want, what nuggets are they sharing, and how can I learn from them? I still, read solutions focused news stories. Like, that's something I will never give up because it gives me such good, for me, like, good mental hygiene. And I read from a number of different sources, and, one of them is fix the news, which is brilliant, and Positive News, and, it's the happy broadcast on Instagram. So I kind of just have these peppered around, and I subscribe to the newsletter.

So I didn't even have to look for it. It just comes to me No. Which is wonderful. So I don't have glasses. I do, so I'm wearing contacts right now.

And, you know, when you've not when I'm not wearing my contacts, it's hard to see if things are fuzzy. When I put them in, it's crystal clear. And if somebody else was to give me their prescription, I can't see necessarily through their glasses. They're not my prescription. And that's something that I've come to learn through this process is you're not always gonna be in the room with people that champion you.

And that's at that moment, you have to really lean into being your own champion, being able to hold your vision. That's where mindset comes in because you cannot fit a big vision in a small You have to be able to develop that internal resilience, trust, and certainty and belief more than anything. And we can talk about beliefs because they're the kind of underarching thing of everything that goes through this or the underpinning, I should say, of everything that runs through this. But, you know, trusting that your prescription, the thing that you can see clearly that makes so much sense to you for all of the different experiences that you've had or all of the futures you imagine, actually having faith in that vision and knowing it belongs to you. And if somebody else can't see it, that's okay.

It's not their prescription. It's simplest. Your psychology is the consistent conscious and unconscious thoughts that you have about three things, about other people, about the world, and about yourself. So that's why the news was so disruptive to my psychology because it really disrupted all three of them. And when I shifted my media diet, I shifted my belief in all of those three areas.

People were incredible. They were resourceful. They were courageous. They were compassionate. They were daring.

They were brave. You know, all of these different things changed. My belief about the world is actually we've we're living in one of the best times in human history. Wow. That was a shock to the system that I realized that.

And the third one is myself. You have you are more resourceful than your resources. It doesn't matter what the current state of reality is. You have the power even as an individual to be able to affect change, in your own life or in the lives of other people. And so that was the biggest belief, and it literally came from just that one shift in my media diet.

But they have been the most fundamental shifts in my belief systems that have changed my life. So deep diving, continuing on the subject of kind of upgrading our our mental wiring, there was a quote I read that you put out there, which was most people don't fail because they lack strategy. They fail because they've never upgraded the operating system running the strategy. So I'd love for you to explain and expand on that one. So, I mean, in a nutshell, it's not that people don't know what to do.

It's that they don't do what they know. I definitely feel like I need to, like, put a hands up to that. Yeah. And we're all guilty of it at times. And it's it's it's that essence that unless you why yourself what you want, you will find yourself fighting against them for a number of different reasons.

And so if you're not in alignment with the success that you're trying to create, you will procrastinate. You will you know, all these other kind of self sabotaging behaviors, and you won't necessarily achieve what it is that you want to do. The first step to get that alignment or I guess the clarity on what it is that you want first because sorry. Actually, something that's just come to mind is with another incredible Jodie on the show as well. I shared this quote.

I think I just heard it that day and it really resonated. It was if I remember word for word, it was something like, we are not kept from our goals by obstacles, but by a clearer path to a lesser goal. Yes. And ever since I've heard that Love that. Can you say that one more time?

Yeah. Yeah. Exactly. We are not kept from our goal by obstacles, but by a clearer path to a lesser goal. Okay.

Yes. You've just tapped on something so powerful there. Right? A clearer path to a lesser goal. And it's because we have so much availability for distraction for, you know, for all of these, and for smaller visions instead of the big ones.

Right? Sometimes we don't allow our mind to dream as high as we could. The lesser path is the bit that I wanna just, like, pull out from that because our bodies, our brains are wired for efficiency. Right? That's just how we design.

And your mind, your brain, I should say, weighs 2% of your body weight, and it takes up 20% of your energy. So if you are if you are, trying to conserve energy, your brain is one of the biggest places that it will do it, and that's why we have thinking shortcuts and biases and all of these other things that we do automatically. Right? And whatever you do automatically is the path of least resistance. Because if you feel a certain way, but you want to feel let's say say, for example, you say I was a really nervous speaker, and I wanted to come on your show and be super confident, but actually inside, I was feeling very nervous, then there's that effort.

Right? And it may be less effortful to say, do you know what? I'm just not gonna do the podcast. It's too much effort or it feels too stressful or all of these other things. And that's what we're talking about when you're when you're in a wiring the goal that you're trying to create.

It creates friction. It creates resistance. And if that is if the path, if the ease is what your mind prefers, that is why we can sometimes move ourselves in spaces we don't wanna be or we can not do the things that we know we need to do or want to do because there's this effort that needs to be addressed. So how can we overcome that? So this is what my system and I can just walk you through it.

So this is the kind of thing that's taken me throughout all this process, has taken me up to this point to actually now have a system that I can help people engineer the psychology and for success in the same way. So this first bit is have a clear result. Right? It makes it so much easier because if I was to say to you, Stephanie, oh my goodness. Right?

Let's meet 2026. You'd be like, cool. Chances of us meeting, zero. Whereas if we said, okay. Let's meet at Cafe Nero on Dean Street at 11AM on the January 12.

Chances of us meeting are incredibly high. And your brain is like a goal seeking machine. It really is. Like, there is so much that your subconscious does in your favor, or I should say, not necessarily in your favor. You have so much your subconscious does by command.

Often, we don't give it directive commands. Mhmm. Right? So if you get very clear on what it is you want, you activate something in your brain called the reticular activating system. Right?

And what this is so if I was to say to you now, look around the room, and I would love for you to tell me everything that you can if you're happy to go along with this, just do it. I love doing these live exercises. And you can do it at home as well. Do it with us. Just join us.

Yeah. Do it with us. So I'm gonna ask you to just look around the room right now Yes. And see everything that you can that's green. K?

And I'm gonna give you ten seconds. Uh-huh. +1, (234), 567-8910. K. Close your eyes.

Mhmm. K. Now I would like you to just think about what it was that you saw. Maybe mentally count up how many things it was that you saw, and then think about where they were in the room. Mhmm.

How big they were. Mhmm. Were they all the same color green, or did they have different textures? Were they purely green, or were they part of a pattern? And just think through that right now.

K. And now keeping your eyes closed, I would love for you to think about and imagine, count, and see everything in the room that is red. K? Mhmm. And just keeping your eyes closed, just see if you can tell me any of the things that were red.

In fact, you work from this studio. Like, I noticed. See, I was like, I'm very busy with the surroundings. Okay. But now you can do that at home as well so you can see.

So if you open your eyes now Mhmm. And just look around Mhmm. And just see how much stuff now that's red. Mhmm. Mhmm.

Yeah. And so I wanna ask you now, effortlessly, was it or how effortless was it to see the green when I asked you to see the green? Yeah. No effort. It just kind of, like, pops out.

Right. Right. And similar with the red. When I then said red, I noticed because I'm not familiar with this space. And I was looking around too, and I was thinking, wow.

There's actually a lot of green in here. But then I was like, wow. The red. There's the vase. There's all of the lights and accessories on the cameras.

The top Uh-huh. There. You know, there's certain things that we may not have seen Yeah. Previously, even though you're familiar with this space. Maybe you saw something new that was red.

Mhmm. And that is essentially what happens to your brain. So when you give it a common instruction and clear direction, it will natural naturally and effortlessly notice what it is that you've told it to look for. Seek it out. Seek it out.

But it kind of pops out. And that's why sometimes things feel like serendipity or synchronicity or like, oh, it just kind of came out of nowhere, but it didn't. You were just very tuned into it, and you might have missed it before because you weren't directly looking for it. So that's one of the first ways is get very clear on the result that you actually want because it will be easier to see, and you will notice, like I said, the law of what what you focus on expands. And that is kind of this is a demonstration of why that works.

Should we get back to your process? Did we Yes. Yeah. Yeah. Yeah.

So that was the result. Get super clear on the result. So then step two is release. So this is where you have to release the limitations that conflict with that. Right?

So, the limiting beliefs that we all have. You know? Like, maybe this should be the other way around. Right? So I've just come from, like, a founder session, sorry, where the goals they were setting were so clearly limit like, even with the goal setting, like, step one.

Right? And it was like, wait. Those limitations need to be removed as part of that goal setting. Yeah. Yeah.

Yeah. Yeah. Yeah. It's interesting. So I feel like this process isn't a one and done.

Yeah. Like, this is the system that I use for every next level or every next chapter. It's getting super clear on what it is that I want, looking at what is holding me back. And then the third step is rewiring, so that you're kind of mentally rehearsing and stepping into that version that you're creating for yourself. And then the step four is receiving.

So we can walk through all those steps. The reason why is because it helps there is a kind of inner knowing. At least this has been my experience of my life and the people that I've had the privilege of working with. And because I work with a lot of entrepreneurs, founders, thought leaders, a lot of them feel like they didn't even choose their goal. Their goal chose you.

Right? And there's a line that I love that one of, the speakers that I heard recently says, god doesn't he qualifies the call. Right? So the people that I have found, that goal is all just needs some clarity to it, but there is a inner knowing. There's a calling.

There's something that they feel like is in their heart to serve or show up for. Like, they know that they are meant for more. They know that they're meant to do more. It's you don't have to convince them of that, but they struggle with whatever it is that's holding them back from that magnificent vision and version that they have. What are the most common things that have held people back in your experience?

Self doubt. A lot of self doubt just because what their current reality doesn't match their vision. So there's this kind of disconnect between this is what I want, but this is where I am. And it's that certainty of what it would mean to be able to get there, how much it would disrupt their life, or, what they would need to be or who they would need to be to be able to get to that goal. So there's a lot of self doubt.

So one that's sort of hot take. What's your what's your take on vision boards? Oh, love them. Mhmm. As part of a process.

Mhmm. As in, like, it's not but vision boards is you're getting through on your result. Mhmm. And what you're doing by having a vision board is you're priming your RAS, your reticular activating system, every day because we are comfort. And we might have this moment of clarity of knowing exactly what it was that we want, but then we carry on with the life that we've been living.

And, actually, when you're able to see it every day and you can stare at it every day, it's reminding your RAS. It's speaking to the subconscious part of your mind that says this is what is important. This is what we're going after, and it helps you hold your vision. Because when it's purely in your imagination, there's a lot that lives in your imagination. So some of this is actually good to get out of your mind and somewhere visibly you can see it so that you can stay connected to and just constantly prime yourself to to to be connected to that vision.

Are there any other practices to help people kind of reduce that disconnect from their current reality to their desired reality? Oh, yeah. So, I mean, this is where the release and rewire. That's, like, the key mechanism. So the the getting results is just helpful because it's very difficult to, you know, if we put 10 different GPS locations in, you just wouldn't get anywhere.

So having a clear result is very helpful, but then you need to do that inner work of releasing and rewiring. So, yeah, so we we look at the limiting beliefs that kind of are holding you in place, and then we the best way I can describe it is not even that you let go of your limiting beliefs. It's that you allow them to let go of you. You emotionally neutralize them because the only thing that really charges a belief is certainty and emotion. And so if you can emotionally neutralize you know, we talk about getting rid of limiting beliefs.

You don't need to get rid of them. You just need to stop being emotionally driven by them. So if you can neutralize the emotional connection that you have to that belief, you'll find it stops driving your behavior. Because this is the formula for action. As I think, so I feel.

As I feel, so I do. As I do, so I have. So if you can change how you feel, you change what you do. So we emotionally neutralize the limiting beliefs. Easier said than done, though.

Can you give any tips on emotionally neutralising? So I'm gonna take you back to the sentence that you said, and I'm not gonna get it word for word, but about the path of least resistance. So, what happens is our mind runs automatically.

If you can think of, like, a dirt road, And if you're trying to drive a car down, it'd be bumpy. It might be slow. You might get the wheels stuck. They might spin in the same spot. And that's kind of what happens in your mind when you're trying to carve out a new thinking pathway, like a new neural pathway.

You're trying to generate a new automatic thought. It can be a bit bumpy and clunky. Whereas the thoughts that you currently run, right, your limiting beliefs, they're like a highway. It is like we can jump on that and go down a 100 miles an hour and be there rapidly. And so that's essentially how your mind works.

And these neural pathways are covered by, this kind of fatty insulation. You know, like, if you think of, like, an umbilical type thing, but, like, around your neural pathways, and, essentially, the stronger that is, the quicker that fires. So what you're talking about is you just have automatic thinking in your brain versus something that you're now trying to Require the effort. It requires the effort. So what we do with, you know, the rewiring is building that new pathway to become a highway.

But around the releasing, a technique that I use is...

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