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Hacking luck in corporate innovation

There’s the saying, "Create your own luck," but... is it actually possible? Can we take destiny into our own hands and manufacture our own luck?


Not only do I believe that yes, it is possible, but I KNOW it.


formula for hacking luck by Stephanie Melodia

Hacking luck is the theme of my bestselling keynote.


hack luck by Stephanie Melodia

And every time I get asked to come back in to deliver the same talk, I refine and improve, refine and improve, refine and improve - constantly constantly. The more I learn about a subject, the more fascinating I find it. And this one is no exception...


Beyond simply an interesting discussion (that never fails if you're at a loss for conversation starters at your next networking event, by the way!) there is actually a lot of science behind this;


From psychological experiments to data analysis, the research here is fascinating.


But, how do we apply "hacking luck" to business? In many ways;


  • Assessing your risk tolerance - in the same way we do with our personal finances - and making strategic choices on the risks we can take as an organisation.

  • Spreading optimism like it's viral. Permeate it through every department at every level. This isn't about toxic positivity; it's about encoding "you miss 100% of the shots you don't take" into the core of your company culture.

  • When the world zigs, zag. (Can you tell I used to work in advertising? Shoutout to BBH for that golden nugget). This is about doing things differently. It's about getting out of your comfort zone and recognising logic is the same path your competitor is taking.

  • Exercising next-level resilience. Inherent to luck is risk-taking. You're not lucky if success is guaranteed, right? And there's satisfaction from the struggle, there's grit from perseverance, and there's a gratitude you need to keep to stay energised. Keep going.


Luck isn't random; it's the result of optimistic thinking, strategic risk-taking, behaving differently, practising gratitude, and next-level resilience.


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Stephanie Melodia is a keynote speaker for corporate innovation. Trusted by some of the world's top brands - from Soho House to Qatar Airways - Stephanie Melodia delivers energising & insightful talks on the subject of "hacking luck."


As an expert in entrepreneurship founding & running her own businesses, amassing 220+ firsthand data points Lecturer to MBA students in Entrepreneurship and host of the UK's Top 20 Business Show.


Book Stephanie Melodia to deliver a talk for your organisation here.


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